The best Black Friday 4K TV deal returns: £999 for the LG B9 OLED

Our favourite 4K TV for HDR gaming, the 55-inch LG B9 OLED, has been discounted to £999 at PRC Direct, complete with a five year warranty. To get this sub-£1000 price, you’ll need to use code 20FEB300 in the checkout for a healthy reduction of £300 off the listed cost.

This is the lowest price we’ve ever seen for this TV, equalling the best deal we saw back on Black Friday a few months back. For reference, this exactly model was selling for £1600 as recently as last autumn!

So why do Digital Foundry love LG OLEDs so much – and why did we name this one the best 4K TV for HDR gaming? Well, OLED televisions are renowned for their picture quality, with the organic LEDs inside capable of turning completely black instead of just very dark grey as you’d expect with an LED. That means the contrast between the lightest and darkest areas of the screen is nearly infinite, letting the TV look stunning in dark scenes – particularly in HDR.

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